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Case Study | PUMA

Fair play: why PUMA opted for a digital whistleblowing channel

Openness, honesty and lawful conduct are traits which carry great weight at PUMA. In the interests of guaranteeing “fair play” in the company, the German sporting goods manufacturer has explicitly included whistleblowing in its own Code of Ethics.

In November 2018 the company decided to replace their telephone whistleblowing hotline with a digital system. Read our case study to find out what influenced this change, why they decided to use EQS Integrity Line and how the new whistleblowing system has been received since its implementation.


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About EQS Group

EQS Group is a leading international provider of regulatory technology (RegTech) in the fields of corporate compliance and investor relations. In working with EQS Group, thousands of companies worldwide inspire trust by fulfilling complex national and international disclosure obligations, minimizing risks and communicating transparently with stakeholders.

EQS Group’s products are pooled in the cloud-based software EQS COCKPIT. They ensure the professional control of compliance workflows in the fields of whistleblower protection and case management, policy management, insider list management and disclosure obligations. In addition, listed companies benefit from a global newswire, investor targeting and contact management, IR websites, digital reports and webcasts for efficient and secure investor communications.

EQS Group was founded in 2000 in Munich, Germany. Today the group employs more than 500 professionals and has offices in the world’s key financial markets.