Reaching out to Investors: Independent, Efficient and Targeted
Active investor targeting is an efficient way for IR managers to be more independent of brokers and banks when communicating with investors. This requires a lot of work. However, processes relating to analysis, evaluation of shareholder profiles and communication can be automated, which improves the quality of results and protects limited IR resources as well as valuable board time. Time is therefore dedicated to investors who really want, can and are allowed to invest in your company.