We all have seen the usual “Tone from the Top” phrases at the beginning of Codes of Conduct: “Integrity is the basis of our reputation and success…” or “Ethics starts with each and every one of our employees…” or “Our leaders serve as role models for the implementation of this Code of Conduct…”.
Boring! Empty, abstract, and emotionless. This is not enough to motivate coworkers to actively work for the ethical climate in a company.
What is missing? Three things: