Is your content high quality and engaging?
The quality of the content on your IR website is key. Best practice is moving toward less text and more visuals to make websites more engaging and easier to absorb. Below are a few important points to think about.
- Your investment case needs to be visible, clear and compelling. This has become increasingly important since the introduction of MiFID II. According to a recent survey by Citigate Dewe Rogerson, 44% of IROs felt that the presentation of their investment case had room for improvement.
- Using infographics to present the key information relevant to investors and other stakeholders also allows you to succinctly communicate a snapshot of your company.
- Ensure your results and presentations archive is visible and has everything in one place without investors needing to click through to other pages. Annual reports, webcasts, presentations and videos all need to be there. Some companies also make their multi-year financials available in Excel to allow analysts to easily integrate the data into their models.
- Audio and video webcasting, while already a popular way of interacting with current and prospective investors, have become increasingly popular among small and mid-caps since MiFID II. Make recorded webcasts available on your IR website along with the presentation and a transcript for those who need to quickly find and pick out key pieces of information.
- In a similar way, videos can be a great way of conveying your company’s story on your website. More and more companies are leveraging short videos to communicate key information in an engaging way, including for the company’s strategy and results. Ensure up-to-date contact information for the IR team or key investor contacts can be easily found.
- Likewise, having an automated email alerts subscription form allows investors and potential investors to keep up with developments relating to your company with minimal effort.
Ultimately, the aim of the IR website is to clearly present your message and make sure that investors and other key stakeholders can quickly and easily access the information that they are looking for.
The trend towards optimising the IR website is evident. Clearly, reviewing a website takes time and resource. It is, however, sure to be time well spent. By providing comprehensive information on the website, you not only increase transparency but also calls with investors and other stakeholders are more focused on strategic matters where the IRO or investor contact can provide real value.