Trend 3: Globalization – Think Global
Investors are now looking for investments worldwide. And with digitization facilitating information retrieval like never before, internationalization is the natural result.
What worked for blue chip companies up until now is increasingly becoming the path for all listed companies: have a global IR strategy or be left behind. Targeting domestic investors only is a thing of the past.
Particularly in the US, we’re seeing that cross-border issues are becoming increasingly important. But financial markets in Europe and Asia are growing more closely together, as well.
Investor Relations has to meet these new requirements. Thinking globally is no longer an option but an imperative. Having a multilingual IR website is the bare minimum now. All communications have to be international. Global IR strategies, which were once the exception, are likely to become standard. In order to cope with this major shift, efficient solutions are required. Which leads us back to digitization…