Covid-19, desire for greater process automatization and targeted engagement among key drivers.
Focus on digitalization
The survey revealed that nine out of ten digital IR communication tools, channels and platforms had grown in popularity in 2021 compared with 2020. These included – perhaps predictably for a pandemic year – digitally streamed IR conferences and digital roadshows (up 17% and 26% respectively). But the survey also noted a significant increase in the use of CRM and contact tools, digital investor targeting databases and digital shareholder ID tools. This trend shows the awareness of an integrated, holistic approach and reinforces the professionalization as well as the digitalization of the IR function. It also shows that Swiss companies are taking on greater ownership of their engagement activities.
In addition, 51 percent of respondents this year said that their IR strategy was aligned with their company’s digitalization strategy, up 6 percent on the 2020 result. Interestingly, 35 percent of teams still have no digitalization strategy in the IR area.
*Please note that at the time the survey was conducted, it was anticipated that this law would come into force in 2022. Therefore, companies were asked whether they would make use of an online AGM in 2022. This law is now scheduled to come into force in 2023.