When targeting investors, it is important to understand your audience and your company’s overall strategy.
At the end of the day, reflect on the following points:
- After meetings, published press releases or investor pitches: How was your “story” perceived? Was there any noted misalignment between the “narrative” and “facts”?
- What meetings were most fruitful (and which ones were disappointing)? Why?
- Are there additional geographic regions/investors/conferences that you need to target (or re-target)?
By merging and aligning the communication building blocks above, you will be able to create effective, proactive messaging, and in turn, create greater value for your investors (and company) when performing investor targeting.