While mutual trust is nothing new in medicine, a lack of morals in many aspects of modern politics is also common knowledge. Indeed, some critics have argued that ethics has no place in politics whatsoever and that politicians can only remain effective if they are not bound by moral rules. It is therefore unsurprising that politicians were among the worst-performing professions in the above studies and that is not expected to change any time soon. Companies and the professions they employ do have a chance, however. With scrutiny growing and tougher questions being asked of organisations, the implementation of an open culture of transparency and integrity is the best way to build and maintain trust with both investors and the public alike.