If that sounds too difficult, it needn’t be because it’s precisely what advertisers, sales executives, and retailers are already doing when interacting with their customers. Just as they need to understand their customers’ perspectives and what makes them more (or less) likely to buy a particular product, we need to know what might make people more (or less) likely to be compliant.
We can do that by deploying techniques from Behavioural Science, the understanding of the real drivers of human decision-making. How we go about that is a matter for another blog. But for now, it’s worth understanding that if we want to make our organisations compliant, we need to think about how we can best influence our employees. That will probably require us to adopt approaches that don’t align nicely with the name of our function.